Drive Product Success with Concept Testing Research
When you’re developing a new product or service or optimizing a current product, you want to make sure that you’re minimizing your risk. A concept testing survey can help you:
Test Concepts at Various Stages of Product Development
Pre-Testing
Reduce innovation risks by testing the water with the right audiences who matter most for the commercial success of your future products and services.
Optimization
Learn which benefits and features excite customers and which you can omit for cost savings through “what-if” scenarios. Scenarios can include price variations to determine customers’ willingness to pay for a new product or service.
Testing and Confirming
Learn if your value proposition is understood, credible, and differentiated from what is available today, and reveal whether customers perceive your concept to add value and provide economic benefits.
Leading Concept Testing Research Agency
GLG is an expert provider in voice of customer research methodologies, helping you think like your customers do. Crucial decisions demand customers’ viewpoints and understanding how to apply them.
Unbiased Feedback
GLG’s methodology eliminates bias by removing tailored rating questions, processes that impose client priorities on the customer, and rushed premature judgments, putting the power to indicate preferences in the respondent’s hands.
Powerful Analysis
Receive deliverables such as a concept heatmap, helping you to determine what in your value proposition your (potential) customers consider valuable and what needs to be improved.
Unmatched Buyer Populations
We have populations readily available that you can’t find at market research firms, including lab professionals, IT decision makers, trade professionals, medical professionals, B2B customers, and many more.
Identify Winning Product Concepts
Interact with deliverables that help you understand and apply your results with confidence.
Concept feedback includes a heatmap reflecting what respondents liked most and what they highlighted as “needs improvement.”
Performance ratings reveal how much respondents consider a concept as fully or mostly meeting expectations (credibility, economic value, etc.).
GLG Concept Testing in Action
Concept Testing Case Studies and Insights
Start Your Concept Testing Survey
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