Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
Testing Willingness to Pay for a New Service with Two Potential Payment Models
Price Optimization for Two Versions of a New Medical Device
Understanding Growth Drivers in ASEAN
How to Conduct a Market Assessment
Every business needs to make informed decisions about market entry, product development, and overall strategy. A key prerequisite to making the right decisions is an understanding of the target market(s). A comprehensive market assessment is essential to gaining that understanding. In large-scale industries, market assessment can be based on readily available reports that are jointly […]
Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
Analyzing Best Practices for a Leading South Korean Conglomerate
Understanding Customer Perspective on Contract Life Cycle Management Software
Dealer and Buyer Research: Quantitative Research for the E-Bike Industry
Bringing Expertise to In-Person Workshops
What Is a B2B Focus Group?
A business-to-business (B2B) focus group is a small panel of experts whose reactions, thoughts, and opinions are studied to gain insight about a product, marketplace, or strategic area of focus. An experienced qualitative moderator prepares the content for these sessions and leads the participants through a series of topics and questions using a discussion guide […]
Measuring Nordic Aviation Capital’s Credit Risk
