Interview | Understanding the Why: The Necessity of Insights

First off, how do you define insight? I define insight as understanding the deeper dynamics of what is going on: why it’s happening and how it’s happening. Insight means getting at more of the story, understanding especially why exceptions happen. Insight goes deeper than just telling you there are differences in a specific topic; it […]

Interview | Insight Can Clarify Our Observations 

How do you define insight? For me, insight is most easily defined as information that reveals something or someone’s true nature. It penetrates below the surface layer, not only to confirm and/or defy our observations, but to clarify them. Clarification is the key differentiator between information and insight. What is the difference between information and […]

Interview | Insight Is Novel, Actionable, and Valuable

First off, how do you define insight? I define insight as information that has been made actionable. There’s an “aha” factor to it. If the insight is very powerful, it’s probably something that is not immediately obvious; it’s not merely an observation. An insight can transform the way you look at the world around you: […]