Building a Business Plan for a Brazilian Oncology Clinic

Building a Business Plan for a Brazilian Oncology Clinic Partnering with an Expert Across a Full Project View Spotlight   ChallengeA project team from a professional service firm was building a business plan for an oncology clinic in Brazil. They came to GLG to find a subject-matter expert who could work alongside their team to […]

How to Effectively Conduct an Expert Interview

What is an Expert Interview?  An expert interview is a qualitative research method to help gather in-depth insights and knowledge from individuals with specialized expertise and authority in a specific field, sector, or topic. Subject Matter expert interviews play a pivotal role in the overall research process, serving as a dynamic means to gather firsthand […]

How to Conduct a Market Assessment

Every business needs to make informed decisions about market entry, product development, and overall strategy. A key prerequisite to making the right decisions is an understanding of the target market(s). A comprehensive market assessment is essential to gaining that understanding. In large-scale industries, market assessment can be based on readily available reports that are jointly […]