Best Practices in Strategic Planning: Insights from a Former Chief Strategy Officer

In an era of rapid technological disruption, geopolitical uncertainty, and shifting market demands, strategic planning must balance long-term vision with adaptability. We spoke with Tom Garrison, former VP and Chief Strategy Officer at Intel PC Client Group, on how leaders can refine their approach. His perspective underscores the importance of disciplined planning, customer-centric thinking, and […]

Should You Use Market Research Experts to Guide your Research?

In today’s competitive and fast-paced landscape, it is more important than ever to make sure your research is done correctly to give you actionable and reliable insights. Expert-led market research can give you clarity for your most important decisions by integrating the knowledge and experience of seasoned market research experts who have “been there, done […]

B2B Survey Best Practices — Ensuring Data Quality in Market Research

In the dynamic landscape of research and survey sampling, ensuring the quality of data is crucial to establishing trust in respondent sourcing. When choosing a research partner, it is important to consider B2B survey best practices and factors such as B2B survey panel recruitment methods, sample validation practices, respondent experience, and authenticity. To guarantee data […]

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus

In recent years, the advent of generative AI tools have sparked considerable excitement across various industries. Businesses are increasingly recognizing the potential of large language models (LLMs), image-generation tools, and related technologies to revolutionize their operations. However, concerns about potential risks have emerged alongside this enthusiasm. A recent GLG survey shed light on the attitudes […]

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

In the dynamic landscape of product development and market research, crafting a successful pricing strategy is crucial for business success. In this article, we delve into four distinct pricing research methodologies offered by our expert teams — Van Westendorp, concept testing, conjoint analysis, and PriceCheX. Each method caters to specific stages of the product development […]

How to Conduct a Market Assessment

Every business needs to make informed decisions about market entry, product development, and overall strategy. A key prerequisite to making the right decisions is an understanding of the target market(s). A comprehensive market assessment is essential to gaining that understanding. In large-scale industries, market assessment can be based on readily available reports that are jointly […]