In 2018, a major software company was preparing to launch a new product that collected machine learning data for smart cities. Partnering with GLG enabled them to better understand the unmet needs of their key personas.
Client worked alongside select GLG Network Members and a branding agency to identify the unmet needs of target personas and build an effective brand positioning.
12 phone consultations with Network Members helped the client pressure-test the brand positioning against a diverse audience in order to narrow down options.
A 50-person survey tested the value proposition with a wider audience, providing additional quantitative insights.
As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.