Business

The Research You Need to Inform Decision-Making

Quality Research at Your Fingertips

GLG provides our clients the insight they need to confidently expand their business, make informed strategic decisions, effectively develop products, and go to market with confidence. Our trusted market research team helps you identify the research approach that will provide the clarity you need to meet your most important business objectives.

Research to Match Your Goals

Get the first-hand insight you need to solve your challenges and advise business decisions with confidence.

Technology Industry

GLG connects enterprise tech clients with key IT decision makers across industry verticals, regions, and tech stacks to conduct the research they need to go to market, launch and price a product or service, benchmark competition, and react to shifting buyers’ needs confidently.

Medical Devices, Diagnostics, and Life Sciences Firms

We connect medical device, diagnostic, and life sciences companies to the healthcare professionals who rely on their products and services to inform product development, go-to-market, and commercialization initiatives.

Pharmaceuticals, Biotechnology, and Healthcare Services

GLG provides insights from healthcare providers and professionals across the entire life sciences ecosystem, to ensure pharmaceutical, healthcare services, and biotechnology companies stay patient-focused at every step.

Industrials, Chemicals, and Materials

Leverage end-to-end qualitative and quantitative research to identify new buyers, gather valuable insights, stay customer-focused, and go to market with confidence.

Consumer Goods

GLG connects CPG companies with corporate, supply chain, and retail specialists to help them understand consumer trends and inform their product strategy, pricing, and distribution channels.

Payments and Insurance

GLG gives our financial services clients access to specialized experts who can provide the insight that helps them build strong go-to-market strategies and uncover opportunities for product innovation.

Trust GLG for Every Facet of Your Research

Best-in-Class Populations

GLG brings you a network of experts and industry professionals across nearly every niche target audience. We find the hard-to-find and our deeply experienced network represents in-demand key personas around the world.

Dedicated Research Teams

Our clients work with our dedicated team of market research professionals for end-to-end research engagements.

Focused Methodologies

Let GLG’s insight and experience guide your research decisions, such as running qualitative or quantitative research, effectively gathering insights, and creating custom reports to communicate findings.

Inform Your Research with GLG as Your Guide

When to Conduct Message Testing

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When your company is developing messaging around a new or existing product, solution, or brand, message testing is a critical tool to help connect your message with what your customers care about.

Getting Value-Based Pricing Right

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Establishing the right price isn’t easy. Value-based pricing focuses on how to optimally monetize a brand’s value.

Put Your Value Proposition to the Test

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You’ve brainstormed, discussed, and decided that this value proposition is the best. But is it? Before you get here, pause, and put it to the test. If you’re developing a product, concept testing is an essential step.

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